LEAD GENERATION

Mercedes-Benz Umhlanga

Objective: Increase engagement and generate quality sales leads through Facebook marketing.

The Challenge

The dealership initially ran brand awareness campaigns focused on reach and impressions—but these efforts weren’t turning into real enquiries. During our consultation, I recommended shifting the focus from passive exposure to active lead generation.

My Solution

I created a Facebook Lead Generation campaign that made it easy for interested users to enquire directly within Facebook. To streamline the sales process, I also set up a Privyr account to capture leads instantly and send automatic email notifications to the sales team the moment a new enquiry came in.

The Results

📩 395 qualified leads delivered directly to their inbox
👀 88,257 people reached
🔁 189,567 ad impressions
💸 R26.73 cost per lead
💰 Total ad spend: R10,556.77

Impact

The client saw a significant shift from passive reach to actionable results. The sales team could respond quickly to incoming leads, reducing turnaround time and improving conversion potential. Most importantly, they had real, measurable ROI—something they weren’t getting with brand awareness campaigns alone.